Account-Based Marketing (ABM) is an effective marketing strategy that helps companies identify and target their most valuable prospective customers. With the help of this strategy, marketers can create custom content for their specific audience and get a better understanding of their needs.
To make the process more efficient, there are many ABM software tools on the market that can help marketers with different tasks such as lead scoring, campaign management, and customer engagement.
Below is a list of some of the best ABM software tools:more info
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